Expert Advice

Expert Advice

-Expert Advice-
BY Susan Dunkelman


Tips on Building Relationships with the Media

Ever wondered exactly what media coverage can offer your event and organization? Although media coverage is not the only public relations category businesses need to pay attention to, it can be an invaluable tool. The time and energy pay off in many ways, though not all of them are obvious. With Google searches numbering nearly 6 billion each day, your event’s (and organization’s) first impression may be its online presence.

How to Network in the Modern Age

Networking has changed a lot over the decades. With the integration of multiple social media platforms, there has been a lot more opportunities created. However, with those opportunities, comes the question of how to achieve the right balance of online and personal connections? Networking is an essential skill needed for growth within any industry. After all, "It's not what you know, but who you know.” Here are a few tips on how to turn strangers into helpful professional contacts. Happy Networking!

How to Host a Hole-In-One Event

Texas lends itself well to year-round outdoor events. Other than the dead heat of summer, there are very few times of the year when a successful golf scramble can’t be pulled off. Enter the experts of Texas golf: club directors and tournament directors from across the state who put together some of the largest golfing events each year. Texas is great for golf, which is probably why it’s arguably home to more pro golfers than any other state.

Four Tips to Help Reuse Your Booth

Attending a trade show is an exciting and important investment for an organization. Especially if you have a booth year after year - themes change, logos change and locations change. That’s why it’s important to find new approaches to booth design and fabrication that can help save time and money. We work closely with companies and event representatives to create booths that can be used for years to come without losing any spark. Here are four easy ways you can keep your booth fresh, without breaking the bank:

How Pharma Meeting Planners Adapt to Changing Demands

Nearly half the people in the U.S. take at least one prescription medicine each day, according to Centers for Disease Control and Prevention. A study from IMS Health Holdings Inc. found that in 2014 alone, $374 billion was spent on those medications. With New Jersey’s status as home to many pharmaceutical companies— including 14 of the world’s 20 largest—it is no secret that this special sector drives the local meeting and planning business.

Tips from a pro for creating a trade show or event project timeline

When creating a trade show or event project time line, it is important to include both the tactical and strategic details. The combination of both tactical and strategic planning will help bring the biggest bang for your budgeting buck. This is the key to successful planning!

What tech trends really work for meeting and event professionals

Connecting people is something that both meetings and technology do well—which is why they go together so naturally. There’s an app or gadget for nearly every step of meeting and event management, from pre-planning to on-site organization, and attendee experience to data analysis. But with technology not only at our fingertips, but also in our ears, built into our glasses, wrapped around our wrists and always in our face, it can be a fine line between being plugged in and being overloaded.

Pro Tips to Ensuring a Seamless Hotel Stay

When traveling for business, bringing guests into town or simply wanting a change of scenery, a hotel is a great place to hold a meeting. Then comes the daunting task of booking hotel rooms, but here are a few tips to make it easier.

Plan ahead and have flexible dates
Hotels have a fixed inventory, and rooms can sell quickly depending on the time of year and events happening in the area. The sooner you can plan your meeting, the more options you will have.


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