• 10Below Ice Cream Delivers a Fun Take on a Cold Treat

    A Perfect 10!

     
    FROM THE Summer 2018 ISSUE
     

Rolled ice cream, straight from the streets of Thailand, is the newest craze, and 10Below Ice Cream is serving the best in New York City. The traditional recipe is reinvented and made for an experience that customers adore. First, guests pick out their choice of preservative-free ice cream that is spread on an ice-cold plate that reaches temperatures well below 10 degrees Fahrenheit. The ice cream is then mixed with the guest’s choice of filling. The concoction is flattened and rolled into a cup or waffle taco, so guests can pile on as many delicious toppings as they would like. Fruits, candies and other treats are just some of the options to sprinkle on top of this subzero delight. But, the dessert is just half the fun at 10Below Ice Cream. The artists behind it work to create an experience that is inspired by mixologists who create artfully crafted cocktails. “10Below Ice Cream is great for events because every order is made to order and it is not just ice cream, it comes with a show,” says Richard Tam, owner. The professional ice cream makers will roll up every order just for you.” The dessert is the perfect choice for a quick bite or the cornerstone of your next meeting or event. 10belowicecream.com

It isn’t solely up to the entertainer. The planner, venue and production company are all part of the equation. 

 

At the end of 2017, the NYC & Company 17th Annual Visionaries & Voices Gala was held at the Ziegfeld Ballroom in New York City. The annual event celebrates iconic individuals and institutions that embody the vibrancy and vitality of New York City. The 2017 event honored “The Greatest Showman,” a new film from 20th Century Fox; SPE Partners and the new National Geographic Encounter: Ocean Odyssey; and the NFL and Cirque du Soleil Entertainment Group for the new NFL Experience Times Square.