• 5 Things Atlantic City is Doing to Reverse Slide

    POSTED July 31, 2014

Striving to improve the resort’s prospects - especially after multiple casino closings, five specific areas of improvement became the focus of gambling operators, government officials and regulators of Atlantic City. Conventions, better self-promotion, diversification, internet gambling and deregulation promise a better Atlantic City.

Meet AC, the Atlantic City based marketing group is focused on recruiting businesses for conventions and meetings. Caesars Entertainment is building a $126 million convention center next to Harrah's to complement the existing Atlantic City Convention Center. The city also is focusing on free public events, all unrelated to gambling, such as beach concerts with Country music stars Blake Shelton and Lady Antebellum, a daredevil aerial show, sand sculpting contest, beach volleyball tournament and the Miss America "show us your shoes" parade.

Supported by Gov. Chris Christie and the state’s five-year turnaround plan, the seaside resort also plans to benefit from the positive press created by the Atlantic City Alliance. The Alliance plans to repurpose casino funds for the “Do AC” campaign, which showcases everything the city has to offer outside of gambling.

With new restaurants, nightclubs and amenities, visitors of AC will find more diverse options, including more noncasino properties. Resorts Casino Hotel, The Quarter at Tropicana and The Pool at Harrah's, The Walk shopping outlet and The Miss America pageant are all examples.

Finally, revenue is still planned through casinos, based on internet gambling and reducing casino regulations. Internet gambling strives to entice people to the brick-and-mortar casinos through special deals and marketing offers. The reduced regulations will save money for casinos, plans that were approved by state officials.

Atlantic City

Last year was the highest grossing ever for the United States commercial gaming industry.* Meeting planners who hold gatherings at casinos may just feel like they’ve hit the jackpot, too. Casino-based events provide one-stop convenience—the amenities of convention centers and bountiful hotel rooms, plus activities, dining, and nightlife. 


Doreen Guerin grew up an Air Force brat, living in Texas, Louisiana, and later England and France. When she was 13, her parents moved to Queens and, Guerin says, “I’m a New Yorker through and through.” That’s apparent from her accent as well as her dedication to the Javits Center, where, as the senior vice president of sales and marketing, she oversees the booking and event-related operations for more than 170 events each year. 

M+E: What fueled your interest in working in the conventions industry?


If you want to be sure your meeting in the Northeast will strengthen team bonds, consider holding it at Cliff House Maine. Nestled on 70 acres atop Bald Head Cliff on the southern coast of Maine, the luxury property offers 226 guest rooms, including 40 suites, an adjacent 18-hole golf course, and 25,000 square feet of conference and meeting space that can accommodate up to 300 attendees. Venues include the Atlantic Ballroom, with its double-height panoramic windows offering endless views of the Atlantic Ocean.