• Ashfield Meetings & Events Launched SPARK THINKING

     
    POSTED November 24, 2014
     
SPARK THINKING, the new partner brand of Ashfield Meetings & Events, was recently launched as a consultancy resource to improve the smoothness and efficiency of live events and communication strategies. SPARK THINKING was created from the insight uncovered by the agency regularly offering live events and creative, production, digital and communication projects for their clients.
 
The brand will be global in it’s reach and headed by the global managing director, Nicola Burns. SPARK will consist of an assortment of people from Ashfield Meetings & Events and the broader Ashfield Division. The purpose of the new brand is to combine resources and shake up the thinking process of meetings and events.
 
Gavin Houston, CEO of Americas commented, “The creation of SPARK THINKING provides an opportunity for us to respond to our clients with powerful communication experiences. By combining resources and encouraging imaginative thinking, we forge a partnership with clients to address their needs with innovation as well as tried and tested event delivery capabilities."
 
Houston added, “We have seen that our clients are facing shared problems through fast and sometimes unforeseen change. As a result in today’s ever evolving market, opportunities require a swift response and this is driven by the quality of their communications and events. Through a combination of extensive event delivery experience and SPARK THINKING’s fresh ideas, we are empowered to meet these challenges and support clients in staying ahead of the curve and creating new categories and playing fields.”​

Atlantic City

Last year was the highest grossing ever for the United States commercial gaming industry.* Meeting planners who hold gatherings at casinos may just feel like they’ve hit the jackpot, too. Casino-based events provide one-stop convenience—the amenities of convention centers and bountiful hotel rooms, plus activities, dining, and nightlife. 

 

Doreen Guerin grew up an Air Force brat, living in Texas, Louisiana, and later England and France. When she was 13, her parents moved to Queens and, Guerin says, “I’m a New Yorker through and through.” That’s apparent from her accent as well as her dedication to the Javits Center, where, as the senior vice president of sales and marketing, she oversees the booking and event-related operations for more than 170 events each year. 

M+E: What fueled your interest in working in the conventions industry?

 

If you want to be sure your meeting in the Northeast will strengthen team bonds, consider holding it at Cliff House Maine. Nestled on 70 acres atop Bald Head Cliff on the southern coast of Maine, the luxury property offers 226 guest rooms, including 40 suites, an adjacent 18-hole golf course, and 25,000 square feet of conference and meeting space that can accommodate up to 300 attendees. Venues include the Atlantic Ballroom, with its double-height panoramic windows offering endless views of the Atlantic Ocean.