SPARK THINKING, the new partner brand of Ashfield Meetings & Events, was recently launched as a consultancy resource to improve the smoothness and efficiency of live events and communication strategies. SPARK THINKING was created from the insight uncovered by the agency regularly offering live events and creative, production, digital and communication projects for their clients.
The brand will be global in it’s reach and headed by the global managing director, Nicola Burns. SPARK will consist of an assortment of people from Ashfield Meetings & Events and the broader Ashfield Division. The purpose of the new brand is to combine resources and shake up the thinking process of meetings and events.
Gavin Houston, CEO of Americas commented, “The creation of SPARK THINKING provides an opportunity for us to respond to our clients with powerful communication experiences. By combining resources and encouraging imaginative thinking, we forge a partnership with clients to address their needs with innovation as well as tried and tested event delivery capabilities."
Houston added, “We have seen that our clients are facing shared problems through fast and sometimes unforeseen change. As a result in today’s ever evolving market, opportunities require a swift response and this is driven by the quality of their communications and events. Through a combination of extensive event delivery experience and SPARK THINKING’s fresh ideas, we are empowered to meet these challenges and support clients in staying ahead of the curve and creating new categories and playing fields.”
On September 1, over 1,500 businesses across the country illuminated their buildings with red lights to draw attention to the devastation that the live events and performance art industries have faced as a result of the COVID-19 pandemic.
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