Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

  • Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

     
    POSTED September 29, 2016
     

Following their merger, Benchmark Hospitality International and Gemstone Hotels & Resorts have created a new name and corporate identity for themselves. They will be known as Benchmark, a global hospitality company that has more than 70 hotels, resorts and conference centers, 8,000 guest rooms and 10,000 employees.

The company now includes new hospitality brands within their properties. They are: Benchmark Resorts & Hotels the existing portfolio of hotels and resorts in the U.S. and Caribbean, Gemstone Collection a combination of Benchmark’s “Personal Luxury Resorts & Hotels” and Gemstone’s “Gemstone Hotels & Resorts,” Benchmark Conference Centers which designates high-quality conference centers and Owner Advisory Group, which offers owners guidance in managing their assets.

“Our goal was to create an identity that reflects the global leadership, exceptional properties, and dynamic synergies, and opportunities the merged company now brings to its owners, guests and employees,” says Alex Cabañas, CEO, Benchmark.  

The Benchmark and Gemstone teams were advised by one of the leading hospitality market research and branding firms to help them rebrand.

Hotel Pennsylvania is one step closer to the completion of its top-to-bottom transformation. The historic New York marvel revealed 230 redesigned rooms incorporating modern comforts with original features. In celebration of its 100-year anniversary, phase two of three seamlessly represents an evolution of its renowned history.

 

Visit Bucks County (VBC) hosted its annual Event Venue Show, an exclusive meeting planner event, at the Michener Art Museum on Sep. 19. The event showcased 45 exhibitors from local Bucks County venues and businesses to 100 meeting and event planners from the Eastern Pennsylvania, New Jersey and New York region.

 

North of Philadelphia, Bucks County is celebrating their record-breaking amount of visitors.  

In 2018, the county welcomed 8.15 million visitors, an increase of 1.6 percent from 2017 and achieved a record-breaking $1.1 billion in total economic impact. With such numbers, the hospitality industry is taking full advantage.  

As Bucks County tourist status rises, for the travelers who are searching for a local experience, Bucks County is filled with breweries, independent restaurants, and hidden gems to visit.