• Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

     
    POSTED September 29, 2016
     

Following their merger, Benchmark Hospitality International and Gemstone Hotels & Resorts have created a new name and corporate identity for themselves. They will be known as Benchmark, a global hospitality company that has more than 70 hotels, resorts and conference centers, 8,000 guest rooms and 10,000 employees.

The company now includes new hospitality brands within their properties. They are: Benchmark Resorts & Hotels the existing portfolio of hotels and resorts in the U.S. and Caribbean, Gemstone Collection a combination of Benchmark’s “Personal Luxury Resorts & Hotels” and Gemstone’s “Gemstone Hotels & Resorts,” Benchmark Conference Centers which designates high-quality conference centers and Owner Advisory Group, which offers owners guidance in managing their assets.

“Our goal was to create an identity that reflects the global leadership, exceptional properties, and dynamic synergies, and opportunities the merged company now brings to its owners, guests and employees,” says Alex Cabañas, CEO, Benchmark.  

The Benchmark and Gemstone teams were advised by one of the leading hospitality market research and branding firms to help them rebrand.

The excitement continues to build for the all-new Four Seasons Hotel Philadelphia at Comcast Technology Center, which will be opening at the end of the summer. 

 

In conjunction with WorldPride 2019, Kimpton Hotels & Restaurants will be offering special pride amenities and events at three of its locations.

 

This summer, New York is welcoming its first sports betting bar and casino, Rivers Sportsbook Schenectady. The lounge, designed by DMAC Architecture, is approximately 1,800 square feet of comfortable chairs with charging ports, betting terminals and a gaming floor. With walls covered in high definition televsions, Rivers Sportsbook allows guests to place bets on several different games rather than just focusing on one.