Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

  • Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

     
    POSTED September 29, 2016
     

Following their merger, Benchmark Hospitality International and Gemstone Hotels & Resorts have created a new name and corporate identity for themselves. They will be known as Benchmark, a global hospitality company that has more than 70 hotels, resorts and conference centers, 8,000 guest rooms and 10,000 employees.

The company now includes new hospitality brands within their properties. They are: Benchmark Resorts & Hotels the existing portfolio of hotels and resorts in the U.S. and Caribbean, Gemstone Collection a combination of Benchmark’s “Personal Luxury Resorts & Hotels” and Gemstone’s “Gemstone Hotels & Resorts,” Benchmark Conference Centers which designates high-quality conference centers and Owner Advisory Group, which offers owners guidance in managing their assets.

“Our goal was to create an identity that reflects the global leadership, exceptional properties, and dynamic synergies, and opportunities the merged company now brings to its owners, guests and employees,” says Alex Cabañas, CEO, Benchmark.  

The Benchmark and Gemstone teams were advised by one of the leading hospitality market research and branding firms to help them rebrand.

Kimpton Hotel Palomar Philadelphia has undergone a meeting place makeover including design changes and the addition of new group amenities. Now available are offsite wedding receptions in nearby Collins Park in the middle of Center City, Philadelphia for up to groups of 100 and on-site group sound meditation sessions. 

 

Willow by award-winning chef Charlie Palmer will heat up the culinary scene at Mirbeau Inn & Spa Rhineback when the 50-room resort opens this fall. Palmer will bring his Progressive American cooking to the chic Hudson Valley location. As a veteran in the hospitality industry, Palmer will also oversee all food and beverage operations at the Mirbeau Inn & Spa Rhinebeck, including the property’s in-room dining and catering programs, Aqua Terrace light fare and Willow Bar.

 
In July, Chris Heeter, The Wild Institute and thousands of fans had to say goodbye to beloved speaker dog Tuu Weh.

With her fists closed tightly, Chris Heeter let her hands drop lightly to her sides, opening her palms widely and wildly. And with that small, simple motion, Heeter was unknowingly opening not just her hands, but her heart to a presence that would change her life as well as thousands of others.