• Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

     
    POSTED September 29, 2016
     

Following their merger, Benchmark Hospitality International and Gemstone Hotels & Resorts have created a new name and corporate identity for themselves. They will be known as Benchmark, a global hospitality company that has more than 70 hotels, resorts and conference centers, 8,000 guest rooms and 10,000 employees.

The company now includes new hospitality brands within their properties. They are: Benchmark Resorts & Hotels the existing portfolio of hotels and resorts in the U.S. and Caribbean, Gemstone Collection a combination of Benchmark’s “Personal Luxury Resorts & Hotels” and Gemstone’s “Gemstone Hotels & Resorts,” Benchmark Conference Centers which designates high-quality conference centers and Owner Advisory Group, which offers owners guidance in managing their assets.

“Our goal was to create an identity that reflects the global leadership, exceptional properties, and dynamic synergies, and opportunities the merged company now brings to its owners, guests and employees,” says Alex Cabañas, CEO, Benchmark.  

The Benchmark and Gemstone teams were advised by one of the leading hospitality market research and branding firms to help them rebrand.

The Craft Beer Passport is a Sudsy Perk for Attendees

 

For the last six decades, Stafford’s Hospitality has provided waterfront dining and historic lodging throughout Northern Michigan. Now Stafford’s is entering a new chapter with the retirement of both Stafford Smith, the company’s founder, and Dudley Marvin, Stafford’s longtime business partner and former president of the company.

 

Welcome to Michigan! Boutique Hotel Professionals, a management company specializing in boutique hotels and luxury experiences, has launched its operations, establishing its headquarters in Plymouth, Michigan. Currently, the organization manages The Inn at St. John’s, an AAA Four Diamond resort with a 27-hole golf course and 48,000 square feet of meeting space for corporate events as well as luxury weddings.