• Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

     
    POSTED September 29, 2016
     

Following their merger, Benchmark Hospitality International and Gemstone Hotels & Resorts have created a new name and corporate identity for themselves. They will be known as Benchmark, a global hospitality company that has more than 70 hotels, resorts and conference centers, 8,000 guest rooms and 10,000 employees.

The company now includes new hospitality brands within their properties. They are: Benchmark Resorts & Hotels the existing portfolio of hotels and resorts in the U.S. and Caribbean, Gemstone Collection a combination of Benchmark’s “Personal Luxury Resorts & Hotels” and Gemstone’s “Gemstone Hotels & Resorts,” Benchmark Conference Centers which designates high-quality conference centers and Owner Advisory Group, which offers owners guidance in managing their assets.

“Our goal was to create an identity that reflects the global leadership, exceptional properties, and dynamic synergies, and opportunities the merged company now brings to its owners, guests and employees,” says Alex Cabañas, CEO, Benchmark.  

The Benchmark and Gemstone teams were advised by one of the leading hospitality market research and branding firms to help them rebrand.

Fairmont Royal York has welcomed its exclusive, luxury "hotel within a hotel," Fairmont Gold to offer guests a personalized hospitality service.

 

There was plenty going on for Global Meetings Industry Day on April 4 (the fourth annual Meetings Mean Business Coalition event), but NYC & Company caught everyone's attention by turning some of the city's most iconic buildings blue. Using MMBC’s signature color, the goal was to raise awareness of the impact that face-to-face meetings have on the global economy and NYC.

The following buildings stayed blue rom sundown to 2 a.m.:

 

NYC & Company celebrated the fourth annual Global Meetings Industry Day (GMID) with the most attended meeting planner event in the Tri-State Area on Thursday, April 4.