Conferences i/o: A Deeper Dive into the Winter 2017 Infographic

3 Tips on Delivering Benefits to Your Sponsors that Won’t Cost a Dime

You're at a planning meeting for an upcoming event and the conversation arises about “getting sponsors” to support the event financially with hard dollar (cash) and soft dollar (services) sponsors. For more than 20 years, I’ve been collaborating with sponsors for events and conferences. The most successful sponsor programs always begin by asking, “Why should a company support the event?” Once the answer to that question is crystal clear, strategically developing the target list to contact makes sense and has purpose.

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