Those looking for activities and areas to explore in the Lehigh and Northampton counties can now simply turn on their television instead of combing the Web for ideas.
Discover Lehigh Valley, the destination marketing organization for the area, partnered with RCN and Service Electric television stations to give viewers a taste of the Lehigh Valley area on Channel 189.
Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.
Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.