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How to Start Your Own Planning Business

If you’re considering a career as an independent event planner, the time is right. According to the U.S. Bureau of Labor Statistic’s Occupational Outlook Handbook [OOH], event planners are in high demand. In 2012, the OOH predicted the field would grow at a rate of 33 percent over the decade, “much faster than the average for all occupations.” Here, industry experts—four event planners, a professor, and a financial advisor—offer up their tips, experience and wisdom for making your venture a success.

STEP ONE: A BUSINESS PLAN

How to Get the Most From Event Volunteers

Event volunteers can make a hectic day much less so. Whether the free help is family and friends or people you’re meeting for the first time, streamlining the process will improve your ability to get the most from your volunteers. When coordinating volunteers, clear communication is essential. Emily Lalone, president and owner of Lalone Marketing, has supervised 25-30 volunteers at each of eight book signing events since 2013.

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