• A color-blocking tablescape adds depth and texture

    FROM THE Spring 2016 ISSUE
  • A color-blocking tablescape adds depth and texture

    FROM THE Spring 2016 ISSUE
  • A color-blocking tablescape adds depth and texture

    FROM THE Spring 2016 ISSUE

In the 90s, low rents and large industrial spaces in Philadelphia’s Northern Liberties, once the city’s manufacturing district, began luring artists and entrepreneurs. This influx of fresh new ideas and business created an eclectic and progressive atmosphere that continues to foster creativity and expression today.

It is here, on the eastern edge of the district and bordering the Delaware River, that Beautiful Blooms designed a mid-day event for a large innovative software firm.

The Inspiration

Inspired by connotations of stability, endurance and growth, Beautiful Blooms’ design features a clean, crisp color palette of white and green.

The Look

The venue, Tendenza, is a large industrial space with original floor-to-ceiling brick walls. A warm wooden table surrounded by metal chairs masterfully juxtaposes the industrial feel of the space with the farm-to-table menu. The contrast of the materials is very current and eliminates the need for a traditional tablecloth.

Personalized nametags and menus are wrapped around each napkin with natural twine and set upon a large pearl-white fluted charger. This personal touch naturally invites employees and clients to begin conversations.

Votives and shorter vases featuring ranunculus, freesia, parrot tulips, kale, narcissus and monkey grass are placed amongst taller vases filled with water and topped with floating candles. The water in the vases refracts the natural colors of the brick, wood, metal and glass, creating a stimulating visual experience while encouraging deeper conversations.

Design Tip

“People often think candles are not appropriate for afternoon affairs, but I disagree. They add a layer of depth and texture to the table design,” says Donna O’Brien.

After a nationwide search, the Philadelphia Convention and Visitors Bureau (PHLCVB) has named Sheila Alexander-Reid the executive director of PHL Diversity. A business development division of the PHLCVB, PHL Diversity was created in 1987 and was the first multicultural division of a convention and visitors bureau in the country.


This creation is one of the distillery’s most requested drinks and perfectly refreshing in the summertime.

— 1.5 oz. Bluecoat American Dry Gin
— .25 oz. Dolin Dry Vermouth
— .5 oz. fresh lemon juice
— .75 oz. Penn’s Woods Syrup*

*Combine 40g fresh dill, 20g fresh basil and 10g dried coriander into one quart of simple syrup. Blend mixture, strain, and store in an airtight container and refrigerate.


Allentown has a new luxury venue.