In the 90s, low rents and large industrial spaces in Philadelphia’s Northern Liberties, once the city’s manufacturing district, began luring artists and entrepreneurs. This influx of fresh new ideas and business created an eclectic and progressive atmosphere that continues to foster creativity and expression today.
It is here, on the eastern edge of the district and bordering the Delaware River, that Beautiful Blooms designed a mid-day event for a large innovative software firm.
Inspired by connotations of stability, endurance and growth, Beautiful Blooms’ design features a clean, crisp color palette of white and green.
The venue, Tendenza, is a large industrial space with original floor-to-ceiling brick walls. A warm wooden table surrounded by metal chairs masterfully juxtaposes the industrial feel of the space with the farm-to-table menu. The contrast of the materials is very current and eliminates the need for a traditional tablecloth.
Personalized nametags and menus are wrapped around each napkin with natural twine and set upon a large pearl-white fluted charger. This personal touch naturally invites employees and clients to begin conversations.
Votives and shorter vases featuring ranunculus, freesia, parrot tulips, kale, narcissus and monkey grass are placed amongst taller vases filled with water and topped with floating candles. The water in the vases refracts the natural colors of the brick, wood, metal and glass, creating a stimulating visual experience while encouraging deeper conversations.
“People often think candles are not appropriate for afternoon affairs, but I disagree. They add a layer of depth and texture to the table design,” says Donna O’Brien.