creative

The Move Toward Creative Meetings

Meet Cheryl Shirley

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Cheryl Shirley was recently hired as the new director of catering at AT&T Executive Hotel and Conference Center in Austin, Texas.

1. What are you looking forward to the most in your new role as the director of catering at AT&T Executive Hotel and Conference Center?

Corporate Sound Rebrands as Corporate Live

Formerly known as Corporate Sound in Grand Rapids, Mich., Corporate Live is completely rebranding to emphasize its audio, video, lighting and rigging resources that make them the go-to company that creates memorable events for companies, universities and other organizations.

Art Factory is a Creative Event Planner’s Dream Space

Part beehive of artistic activity and part raw space, the Art Factory isn’t like anything else you have ever seen. While others work to create an industrial chic appearance, this place is the real McCoy. The Art Factory occupies a former textile mill dating to the 1800s. Comprising 26 buildings, the mill manufactured jute for riggings on sailing ships but closed in the 1950s.

Musikfest Reveals Bright Signage

Musikfest recently unveiled its official 2015 festival artwork, and the results are bright, vibrant and enticing. The work showcases the Lehigh Valley region’s history as well as the festival’s unique past.

Brian Barto, an Emmaus, Pa. native, created the graphic illustration based off of signage found throughout the Lehigh Valley region. He also tied in unique aspects of the festival itself.

Ashfield Meetings & Events Launched SPARK THINKING

SPARK THINKING, the new partner brand of Ashfield Meetings & Events, was recently launched as a consultancy resource to improve the smoothness and efficiency of live events and communication strategies. SPARK THINKING was created from the insight uncovered by the agency regularly offering live events and creative, production, digital and communication projects for their clients.

Venue Report: Lancaster Arts Hotel

If you read hotel marketing materials as much as I do, you’ll realize that many like to say they “feel just like home.” I’ve always taken issue with that – not because I don’t love my own home – but because when I travel I want my hotel to be different. I want to experience something unique and memorable. Comfortable, yes, but exactly like what I have at home…no thanks.

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