• Discover Lehigh Valley Honors President’s Retirement and Advances Search Process

    POSTED April 10, 2018

Discover Lehigh Valley, the destination marketing organization that promotes tourism in Pennsylvania’s Lehigh and Northampton counties, announced President Michael Stershic will retire at the end of 2018.

“I’ve been fortunate to live and work in Lehigh Valley for more than 35 years, and it’s been a true honor to serve in this role for 14 of those years,” said Stershic.

Stershic made the announcement at the group’s board of directors meeting. “I’ve been fortunate to work alongside incredible colleagues who strive to fulfill our mission every day, helping to promote our wonderful downtowns, attractions, festivals, venues, restaurants and sporting events that drive tourism and investment in our region,” said Stershic.

Kassie Hilgert is president and chief executive officer of ArtsQuest and chair of Discover Lehigh Valley’s board of directors. Hilgert noted, “Mike has been a champion and incredible advocate for the entire Lehigh Valley during an exceptional time of growth as it relates to new tourism attractions and hotels. Mike’s leadership has helped to drive tremendous growth and visibility for the region and Discover Lehigh Valley, and we are grateful to him for his passion, dedication and support. We wish him the best and congratulate him on his well-deserved retirement.”

In anticipation of Stershic’s career milestone, the Executive Committee of Discover Lehigh Valley’s board of directors appointed a search committee to be led by Hilgert and Lehigh Valley IronPigs President and General Manager Kurt Landes.

“I am confident in the board of directors and the team we have in place to ensure this important work not only continues, but also thrives,” concluded Stershic.

The board of directors will begin its search for qualified candidates and allow time for transition over the next nine months.

Kimpton Hotels & Restaurants has announced the appointment of Matthew Hurlburt as the new area director of operations for New York and Pennsylvania and the new general manager of Kimpton Muse Hotel in Manhattan. In his new role, Hurlburt will oversee six Kimpton properties in both states—Kimpton Hotel Eventi, Kimpton Ink48 Hotel, Kimpton Muse Hotel, Kimpton Hotel Monaco Philadelphia, Kimpton Hotel Palomar Philadelphia and Kimpton Hotel Monaco Pittsburgh.


This November, Brent Howard was appointed the new director of The Towers at Lotte New York Palace. Howard has been in the hospitality industry for close to eight years and has spent the last three years with Lotte New York Palace. In his new role, Howard will ensure guests have an experience that goes far beyond expectations in The Towers' accommodations, which occupy the top 14 floors of the hotel. 

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The Discover Lehigh Valley board of directors voted to appoint Alex Michaels as its next president. Michaels, a former Lehigh Valley resident and 1987 Whitehall High School graduate, will bring more than 25 years of executive sales and management experience within the hospitality and tourism, and sports council industries to his position. In March, Discover Lehigh Valley’s current and long-time president, Michael Stershic, announced he would retire at the end of 2018.