After several months of renovations, the DoubleTree by Hilton Philadelphia-Valley Forge is now open as the Alloy – King of Prussia, a DoubleTree by Hilton. The rebrand includes 25,000 square feet of updated meeting space, a new restaurant and a state-of-the-art fitness center, as well as new artworks and designs throughout the hotel. The renovation is part of a partnership between Whitman Peterson, an institutional real estate private equity company, and Concord Hospitality.
“We and Concord are so excited about the transformation of this property from a traditional DoubleTree Hotel to this reinvigorated, beautiful soft-branded DoubleTree now known as ‘the Alloy’,” says Paul Novak, managing director at Whitman Peterson.
The 25,000 square feet of meeting and event space includes five new event rooms and outdoor spaces. Venue space sizes range from 430 square feet to 7,020 square feet, accommodating many types of gatherings. The new restaurant on the property, Hammer & Fire, features locally-sourced ingredients, a hyper-local beer program and a chef-inspired menu.
The newly rebranded lifestyle hotel will also have a mothers’ nursing room, an outdoor dining patio and more. All 327 guest rooms will be thoroughly cleaned with Hilton’s CleanStay program, so guests can be confident during their stay away from home.