• DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     
  • DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     
  • DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     
  • DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     

After several months of renovations, the DoubleTree by Hilton Philadelphia-Valley Forge is now open as the Alloy – King of Prussia, a DoubleTree by Hilton. The rebrand includes 25,000 square feet of updated meeting space, a new restaurant and a state-of-the-art fitness center, as well as new artworks and designs throughout the hotel. The renovation is part of a partnership between Whitman Peterson, an institutional real estate private equity company, and Concord Hospitality.  

“We and Concord are so excited about the transformation of this property from a traditional DoubleTree Hotel to this reinvigorated, beautiful soft-branded DoubleTree now known as ‘the Alloy’,” says Paul Novak, managing director at Whitman Peterson.  

The 25,000 square feet of meeting and event space includes five new event rooms and outdoor spaces. Venue space sizes range from 430 square feet to 7,020 square feet, accommodating many types of gatherings. The new restaurant on the property, Hammer & Fire, features locally-sourced ingredients, a hyper-local beer program and a chef-inspired menu.  

The newly rebranded lifestyle hotel will also have a mothers’ nursing room, an outdoor dining patio and more. All 327 guest rooms will be thoroughly cleaned with Hilton’s CleanStay program, so guests can be confident during their stay away from home.  

Remote working has become mainstream with the continued presence of COVID-19. While many people have welcomed the new normal of working from home, others miss the separation of spaces, as many corporate offices have remained closed since March. Without the daily obligation to go into the office, professionals have the ability to travel more freely. Hotels across the country are creating “work from hotel” deals–a play on “work from home”–so people can explore new places while still fitting in their 9 to 5.  

 

Due to COVID-19, non-essential travel was, or has been, banned for months. Long anticipated trips and in-person gatherings were canceled and people have adjusted to the new normal: staying at home and meeting over Zoom. However, states have been slowly lifting restrictions, and non-essential travel will soon be happening across the country again. However, some may not be as comfortable with the thought of traveling as they were before the pandemic.  

 

Philadelphia was one of just two U.S. locations on National Geographic’s list of best trips for 2020. The magazine describes the city as “a scrappy underdog with a heart of gold” and uses words like “vibrant” and “creative” to describe this formerly industrial city. That’s good news for meeting planners and should certainly boost attendance at meetings. And adding to the excitement are shopping, entertainment and restaurants cropping up around the Pennsylvania Convention Center (PCC), glitzy new hotels and renovated attractions with event space.