I’m reading a fantastic book right now (Visual Intelligence) and it talks all about how we often overlook most things. There is a phenomenon called refrigerator blindness, which basically means that you open the fridge door and stare endlessly at the contents, unable to find the mayonnaise jar even though it’s staring you right in the face. Do you ever find this happen outside of the kitchen, perhaps even in business situations? We get so used to booking the same venues over and over that we forget about other places. It happened to me just the other day.
Chef hats off to local Cherry Hill, N.J., student for flexing his cooking chops for a good cause.
Specifically, Daniel Marcus, an elementary school student, has entered Uncle Ben’s Brand Ben’s Beginners Cooking Contest—a contest through the rice product company’s national program that encourages children to start cooking at an early age to help them make healthier choices.