Social media has drastically changed since I was in college. Thanks to Instagram, Twitter and FB, the hashtag symbol is becoming a larger topic when it comes to following, reporting and engaging with companies, friends or events. I personally love following the buzz during events that I cannot attend via hashtags. Savvy event planners can use hashtags to help our industry and business grow.
One day, a customer walked into Rosa’s Fresh Pizza in Philadelphia and asked to pre-purchase a slice of pizza for a homeless person who didn’t have $1.
Now, all customers have the option to buy a $1 slice for themselves and pay another $1 to underwrite the cost of a slice for someone in need.
“[The donation process] has grown very organically from there,” says Mason Warman founder and owner of the restaurant.