• Gettysburg Reporting High Tourism Numbers

     
    POSTED December 29, 2015
     

The number of overnight stays in Adams County, Pa., through October, is more than 4.1 percent higher than the same timeframe in 2014, according to the Smith Travel Research report which measures hotel occupancy, average daily rates and revenue generated through participating lodging properties.

Lodging is more than 11,000 room nights ahead of 2013—the year the community celebrated the 150th Anniversary of the Battle of Gettysburg and the Gettysburg Address.

 

“The anniversary year was not the pinnacle of tourism in Adams County, Pa.,” says Norris Flowers, President of Destination Gettysburg. “It was the beginning to a new era of tourism, and we’re seeing the success of that right now.”

Soon after the landmark event, Destination Gettysburg launched a different marketing approach, focusing on experiences outside of the Civil War and highlight the region’s culinary tourism, shopping, outdoor recreation and other ways for families and younger visitors to enjoy the area.

 

In 2015, through October, more than 393,000 room nights have been reserved, generating nearly $42 million among the hotels that participate in the study of overnight lodging. The average daily rate in 2015 is $106.50, more than $3 higher than 2014.

“These lodging numbers are positive encouragement that the marketing we have implemented is working,” said Flowers.

Atlantic City

Last year was the highest grossing ever for the United States commercial gaming industry.* Meeting planners who hold gatherings at casinos may just feel like they’ve hit the jackpot, too. Casino-based events provide one-stop convenience—the amenities of convention centers and bountiful hotel rooms, plus activities, dining, and nightlife. 

 

Doreen Guerin grew up an Air Force brat, living in Texas, Louisiana, and later England and France. When she was 13, her parents moved to Queens and, Guerin says, “I’m a New Yorker through and through.” That’s apparent from her accent as well as her dedication to the Javits Center, where, as the senior vice president of sales and marketing, she oversees the booking and event-related operations for more than 170 events each year. 

M+E: What fueled your interest in working in the conventions industry?

 

If you want to be sure your meeting in the Northeast will strengthen team bonds, consider holding it at Cliff House Maine. Nestled on 70 acres atop Bald Head Cliff on the southern coast of Maine, the luxury property offers 226 guest rooms, including 40 suites, an adjacent 18-hole golf course, and 25,000 square feet of conference and meeting space that can accommodate up to 300 attendees. Venues include the Atlantic Ballroom, with its double-height panoramic windows offering endless views of the Atlantic Ocean.