There was plenty going on for Global Meetings Industry Day on April 4 (the fourth annual Meetings Mean Business Coalition event), but NYC & Company caught everyone's attention by turning some of the city's most iconic buildings blue. Using MMBC’s signature color, the goal was to raise awareness of the impact that face-to-face meetings have on the global economy and NYC.
The following buildings stayed blue from sundown to 2 a.m.:
Midtown Manhattan: The Javits Center’s glass-enclosed 15-story Crystal Palace; the Empire State Building; and the spires of One Bryant Park and 151 West 42nd St.
Lower Manhattan: One World Trade Center and Pier 17 at the Seaport District
Brooklyn: Coney Island Parachute Jump joined the annual GMID lightings for the first time
You'll remember that NYC & Company also did a similar thing for Climate Week NYC.