• The Great Indoors

     
    FROM THE Spring/Summer 2022 ISSUE
     
    Photo credit: Julia Testa Flowers

Event planners often schedule meetings and events in natural places near wilderness areas, at waterfront resorts, and at mountain event spaces. But there are many ways to bring nature into your events by making use of the architectural concept of biophilic design, which can be defined as seeking to engage most people’s innate desires to affiliate with nature in the modern built environment. If you think of yourself as an “event architect,” you can use nature to stimulate the senses. 

SIGHT You can bring nature indoors anywhere by incorporating green walls, water, herbal centerpieces, and natural, textured materials like wood and stone. New York City-based florist Julia Testa instills natural elements like flowers, oranges, and succulents into branding events and product launches—imbuing creativity and cheerfulness in attendees.

SOUND Amplifying natural sounds of a flowing stream, breaking waves, or fluttering bird song into your event can be relaxing. All you need are some strategically placed Bluetooth speakers and a free app like myNoise, which has numerous natural white noise options, including walking in the woods, the Irish coast, and distant thunder. 

SMELL Try infusing your event space with essential oils, such as lemon, which stimulates energy and improves mood, and peppermint, which supports memory and concentration. The Canadian Corporate Meetings Network, which serves corporate meeting planners, uses “scent branding” to positively influence event goers. 

On Nov. 23, the Philadelphia Convention & Visitors Bureau (PHLCVB) held its annual luncheon at the Philadelphia Museum of Art. The event brought together the city’s hospitality community to celebrate travel, tourism, and the return of in-person events. It was a high-spirited gathering in a magnificent space. Guests were invited to browse the museum’s galleries, including the acclaimed “Matisse in the 1930’s” exhibit. 

 

(Almost) season’s greetings! It’s the time of year when we’re all thinking of ways to celebrate the holidays—whether that means arranging a gathering for groups or planning an activity to show your appreciation to your team and clients. New York, always a magical holiday destination, has a host of ways to get into the holiday spirit, with iconic performances and events. Here are some ideas:

Rockefeller Center Christmas Tree Lighting Ceremony, Nov. 30

 

October is the month of fall color viewing, pumpkin picking, and pizza. Yes, October is National Pizza Month, and if you’re looking to commemorate the occasion, head to New Jersey.

Others may disagree—let’s make that, others will certainly disagree—but last year Food & Wine Magazine named New Jersey the best pizza state in America, followed by Connecticut and New York in the No. 2 and No. 3 spots, respectively. Pennsylvania landed in seventh place and Massachusetts nabbed 10th place.