POSTED November 4, 2014
The final beam for the Harrah’s Atlantic City Waterfront Conference Center was just installed. The completion of this project is dire for the survival of Atlantic City’s future. The new conference center is set to open in August 2015.
“There are so many Fortune 500 companies in the area that do large product launches and have national sales meetings and are forced to go to Dallas or Orlando or Las Vegas. These are all fine destinations but we want to see them be able to stay here at home in the fine state of New Jersey,” said Michael Massari, Caesars Entertainment senior vice president of national meetings and events.
Harrah’s Waterfront Conference Center will be the largest venue of it’s kind across the northeast. The venue features two 50,000-square-foot ballrooms that can be rearranged and organized to split into 29 individual spaces and accommodate for up to 5,000 guests.
“This is a great day for Atlantic City," said New Jersey Senate president, Stephen Sweeney. "Atlantic City has a phenomenal future…Atlantic City hasn't seen its best days yet. Atlantic City's best days will be as a resort again."​
With one third of the U.S. population living within driving distance of Atlantic City, Harrah’s Waterfront Conference Center will become a go-to destination for meeting planners, where currently only one percent of the $16 billion industry is going.

Atlantic City

Last year was the highest grossing ever for the United States commercial gaming industry.* Meeting planners who hold gatherings at casinos may just feel like they’ve hit the jackpot, too. Casino-based events provide one-stop convenience—the amenities of convention centers and bountiful hotel rooms, plus activities, dining, and nightlife. 


Doreen Guerin grew up an Air Force brat, living in Texas, Louisiana, and later England and France. When she was 13, her parents moved to Queens and, Guerin says, “I’m a New Yorker through and through.” That’s apparent from her accent as well as her dedication to the Javits Center, where, as the senior vice president of sales and marketing, she oversees the booking and event-related operations for more than 170 events each year. 

M+E: What fueled your interest in working in the conventions industry?


If you want to be sure your meeting in the Northeast will strengthen team bonds, consider holding it at Cliff House Maine. Nestled on 70 acres atop Bald Head Cliff on the southern coast of Maine, the luxury property offers 226 guest rooms, including 40 suites, an adjacent 18-hole golf course, and 25,000 square feet of conference and meeting space that can accommodate up to 300 attendees. Venues include the Atlantic Ballroom, with its double-height panoramic windows offering endless views of the Atlantic Ocean.