• An Inside Look at What It Means to Work for a CVB

    So You Want to Work for a CVB?

    FROM THE Winter 2018 ISSUE

I was recently conducting interviews for a sales manager position with the Valley Forge Tourism & Convention Board and it got me thinking. Why would you want to work for a Convention & Visitors Bureau (CVB)?

After 15 years of working for CVBs, I think I finally have the top five reasons: 

Every Day Is Unique

As the director of sales for the Valley Forge Tourism & Convention Board I can honestly say that each day is a unique adventure. Each day contains a mix of client meetings, sales calls, site inspections, presentations, membership outreach and strategic planning. The days always seem to keep you on your toes and time flies by.

Major Events

Over the course of my 15-year career I have had the opportunity to be involved in several high-profile events including the Democratic National Convention, World Meeting of Families and NFL Draft. However, my most memorable event was hosting the Dalai Lama for five days of teachings at Lehigh University. All of these events are proof that with the right committee, you can host almost any special event. 

Clients Become Friends

One of the most unique parts of the hospitality industry is the relationship you form with your clients. Whether it’s a military reunion or an association’s annual conference, the daily communications create a memorable relationship. 


While the meeting planner/supplier relationships is close, the supplier/supplier relationship is family. From other CVBs to magazine publishers, these relationships have been formed on the road, in convention centers, at networking events and even at the occasional bar. These relationships will last the test of time and will often involve several career changes. 

We Do Some Really Cool Stuff

Let’s face it: With the creation of Facebook, everyone knows about the cool stuff. From FAM tours to hosting clients at professional sporting events, a CVB’s job is never done. While this all seems glamorous, we do it to create lifelong relationships with our clients (see No. 3). These events are some of the most rewarding experiences. 

Marc Kaminetsky, CTIS, is the director of sports, tourism and convention sales for the Valley Forge Tourism & Convention Board. He is responsible for selling Montgomery County, PA, as a destination for meetings, conventions, tournaments and international tourism.

Don’t always assume hiring the caterer is the easiest part of planning your event.


Valley Forge Tourism & Convention Board (VFTCB) held an event with corporate planners at Mistral at the King of Prussia Mall to spread the word about Cirque du Soleil’s VOLTA, which debuted in July at the Big Top on the grounds of the Greater Philadelphia Expo Center.