Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

Atlantic City

Last year was the highest grossing ever for the United States commercial gaming industry.* Meeting planners who hold gatherings at casinos may just feel like they’ve hit the jackpot, too. Casino-based events provide one-stop convenience—the amenities of convention centers and bountiful hotel rooms, plus activities, dining, and nightlife. 

 

Doreen Guerin grew up an Air Force brat, living in Texas, Louisiana, and later England and France. When she was 13, her parents moved to Queens and, Guerin says, “I’m a New Yorker through and through.” That’s apparent from her accent as well as her dedication to the Javits Center, where, as the senior vice president of sales and marketing, she oversees the booking and event-related operations for more than 170 events each year. 

M+E: What fueled your interest in working in the conventions industry?

 

If you want to be sure your meeting in the Northeast will strengthen team bonds, consider holding it at Cliff House Maine. Nestled on 70 acres atop Bald Head Cliff on the southern coast of Maine, the luxury property offers 226 guest rooms, including 40 suites, an adjacent 18-hole golf course, and 25,000 square feet of conference and meeting space that can accommodate up to 300 attendees. Venues include the Atlantic Ballroom, with its double-height panoramic windows offering endless views of the Atlantic Ocean.