Lehigh Valley Added to Cvent

Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

Hotel Pennsylvania is one step closer to the completion of its top-to-bottom transformation. The historic New York marvel revealed 230 redesigned rooms incorporating modern comforts with original features. In celebration of its 100-year anniversary, phase two of three seamlessly represents an evolution of its renowned history.

 

Visit Bucks County (VBC) hosted its annual Event Venue Show, an exclusive meeting planner event, at the Michener Art Museum on Sep. 19. The event showcased 45 exhibitors from local Bucks County venues and businesses to 100 meeting and event planners from the Eastern Pennsylvania, New Jersey and New York region.

 

North of Philadelphia, Bucks County is celebrating their record-breaking amount of visitors.  

In 2018, the county welcomed 8.15 million visitors, an increase of 1.6 percent from 2017 and achieved a record-breaking $1.1 billion in total economic impact. With such numbers, the hospitality industry is taking full advantage.  

As Bucks County tourist status rises, for the travelers who are searching for a local experience, Bucks County is filled with breweries, independent restaurants, and hidden gems to visit.