Meet Minneapolis and Spong, were recognized for Twitter Communications when they were named finalists in the PR News Digital Awards in New York. The award reflects a strong understanding and skill for social strategy and campaign management.
The organizations are being recognized after teaming up during the 2014 Major League Baseball All-Star Week to create a social media command center as an expected 160,000 visitors were coming to Minneapolis.
For the week surrounding the MLB All-Star Game, visitors used #askMPLS to inquire about lodging, activity or restaurant recommendations from Minneapolis tourism experts. Notable guest tweeters including Mayor Betsy Hodges and local television anchor and social-media-extraordinaire Jason DeRusha also took the helm and answered visitors’ questions as @MeetMinneapolis.
“Our goals for the social media command center and #askMPLS were to engage visitors through the entire Minneapolis experience,” said Melvin Tennant, president and CEO, Meet Minneapolis. “It is an honor to be recognized for being a real-time resource to visitors and residents in our great city.”
Spong led the social engagement efforts from its headquarters at the center of downtown Minneapolis and the All-Star Action. Meet Minneapolis helped recruit social media professionals from the Twin Cities to join the Spong social media experts in answering the thousands of visitors expected to attend All-Star Week events. The success of #askMPLS continues on past All-Star Week, as Meet Minneapolis continues to provide expertise to those exploring Minneapolis.
On September 1, over 1,500 businesses across the country illuminated their buildings with red lights to draw attention to the devastation that the live events and performance art industries have faced as a result of the COVID-19 pandemic.
According to a survey commissioned by the American Hotel & Lodging Association (AHLA), frequent travelers feel safer when hotels adhere to AHLA's Stay Safe guidelines, which detail cleaning protocols for hotels during the COVID-19 pandemic.