As a management consultant for Fortune 100 companies and a digital/brand strategist for Starwood Hotels, Sara Schiller had logged her fair share of hours spent in boardrooms, but it was one particular hotel industry meeting that elicited a Eureka moment. “We flew in presidents of divisions from all over the world and instead of meeting in one of our hotels, we rented a loft in Chelsea. I thought to myself, ‘we don’t even want to meet in our own product!’” 

At the same time, her husband was often inviting his clients to meetings in their home, a loft on Wooster Street. Clients really enjoyed the experience of being in someone’s home and getting away from the typical meeting site and the Schillers realized there was an opportunity to reinvent the meeting experience. She left Starwood and opened Meet’s first space—a loft in SoHo called Meet at the Apartment—in just eight weeks. While two months is not a typical time frame for launching a new business, Meet was different, in large part because Schiller was laser-focused on what she wanted. Their first space embodied the classic funkiness of a downtown loft but was fitted with state-of-the-art technology for a seamless plug-and-play experience. 

Fast-forward and Meet now counts three downtown spaces in its collection: a purposebuilt flagship space best suited for breakouts thanks to its comfortable seating; a penthouse loft ideal for boardroom-style meetings that comes complete with its own meditation room and a roof deck with 360-degree views; and the largest space, a sun-drenched loft in SoHo. All spaces have a self-service refrigerator, and are ideal for meetings that might normally be held in a hotel. 

Aside from state-of-the-art technology and a service-oriented staff that attends to every need in all the spaces, one signature aspect of Meet spaces is its design. As longtime downtown residents, Schiller and her husband have been dedicated supporters of street art, and their hand-picked collection is on display at all the locations. “Each space has a lot of art, but it’s really good. It’s a pleasurable visual assault,” she laughs. From walls emblazoned with graffiti to custom wallpaper that took Schiller eight months to design, there is a serious commitment to creating spaces that are as creative as they are representative of the neighborhood. That representation even extends to the catering, curated by Schiller and her staff of seven full-time employees who spotlight New York City restaurants.

While the cool factor is undeniable, Meet’s spaces aren’t just for the hip ad agency or tech company. “We built these spaces for regular people for regular meetings.” 

It isn’t solely up to the entertainer. The planner, venue and production company are all part of the equation. 

 

At the end of 2017, the NYC & Company 17th Annual Visionaries & Voices Gala was held at the Ziegfeld Ballroom in New York City. The annual event celebrates iconic individuals and institutions that embody the vibrancy and vitality of New York City. The 2017 event honored “The Greatest Showman,” a new film from 20th Century Fox; SPE Partners and the new National Geographic Encounter: Ocean Odyssey; and the NFL and Cirque du Soleil Entertainment Group for the new NFL Experience Times Square.