What exactly is social responsibility, how does it become part of who we are as individuals, and how can it become widely embraced in the meetings and events industry? Social responsibility is an ethical/ moral framework which suggests that any individual or organization has an obligation to do something that can benefit society at large. It can be something as simple as preserving the ecosystem we live in to make the future a better place for generations to come.
Have you heard of conscious capitalism? Capitalism isn’t inextricably tied to greed; it’s also about buying power and turning consumer spending into charitable giving. If you’re familiar with Tom’s Shoes, the one-for-one model that pairs a purchase of shoes with a donation to a needy recipient, you’ll understand Hotels for Hope. This company’s tagline is “Book rooms.