• New Attraction Planned for Atlantic City’s Steel Pier

     
    POSTED October 27, 2014
     
Atlantic City and the Casino Reinvestment Development Authority plan to build the biggest of ferris wheel next to the iconic Steel Pier. 
 
Although the project still requires approval by the New Jersey Department of Environmental Protection, CRDA executive director, John Palmieri, points out that the 220-foot-high wheel will not be a traditional ferris wheel. He refers to it as an ‘observation wheel.’
 
The structure will carry heated cabins that can be enjoyed year-round, even in the winter. There will be 40 climate-controlled cars on the wheel, which will feature padded seats with Wi-Fi access and even music for the wheel’s ride. Rides will last around 15 to 20 minutes. 
 
The wheel’s location is part of a larger plan to make the Pier a year-round attraction, which also means an expansion of the Steel Pier itself. A total of $8 million in loans for the wheel project have been authorized by the Casino Reinvestment Development Authority; however the wheel itself carries a 14 million dollar price tag. 
 
“We’re creating a more appealing place for visitation,” Palmieri said. “Obviously casinos are still a big employer, and they are the base part of the economy, but our focus is on diversity.”
 
Atlantic City Mayor Don Guardian says the observation wheel will be a good investment for his town. 

Atlantic City

Last year was the highest grossing ever for the United States commercial gaming industry.* Meeting planners who hold gatherings at casinos may just feel like they’ve hit the jackpot, too. Casino-based events provide one-stop convenience—the amenities of convention centers and bountiful hotel rooms, plus activities, dining, and nightlife. 

 

Doreen Guerin grew up an Air Force brat, living in Texas, Louisiana, and later England and France. When she was 13, her parents moved to Queens and, Guerin says, “I’m a New Yorker through and through.” That’s apparent from her accent as well as her dedication to the Javits Center, where, as the senior vice president of sales and marketing, she oversees the booking and event-related operations for more than 170 events each year. 

M+E: What fueled your interest in working in the conventions industry?

 

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