The return of familiarization trips is one key sign that things are beginning to return to normal in our industry. In mid-June the Philadelphia Convention and Visitors Bureau (PHLCVB) hosted more than 40 meeting and convention planners for a three-day familiarity tour. Their stay included a visit to the Franklin Institute and world premiere exhibit Harry Potter: The Exhibition, evening reception on the Rocky Steps, and a watch party as Philadelphia was announced as a host city for the FIFA World Cup 2026.