Martha Falcon has been hired as executive director of marketing and communications for the Philadelphia Convention & Visitors Bureau.

“Martha’s extensive background in destination marketing brings a new perspective to our organization, and she is a vibrant addition to our team,” says Jack Ferguson, president and CEO, PHLCVB. “We will draw upon her experience, creativity and demonstrated knowledge of our industry to continue the momentum of the PHLCVB marketing efforts, bringing even more conventions and visitors to the city we love.”

In her new role, Falcon will oversee the marketing and communications team, which supports the sales and marketing of the Pennsylvania Convention Center through marketing, advertising, public relations and digital campaigns that promote Philadelphia and the region.

Falcon has more than 30 years of marketing and advertising experience in the leisure, business and travel trade sectors of the travel and tourism industry. She has worked extensively with Visit Florida, the Norwegian Cruise Line and DDB/Miami/Alma.

“I am truly excited to be leading the charge in promoting Philadelphia to meeting planners and visitors from around the world, especially as the city prepares to host a papal visit later this year and the Democratic National Convention in 2016,” says Falcon. “My career has been spent marketing top-tier brands, including the country’s No. 1 state for tourism, and I am looking forward to applying my knowledge in support of Philadelphia’s hospitality and tourism industry.”

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