Martha Falcon has been hired as executive director of marketing and communications for the Philadelphia Convention & Visitors Bureau.

“Martha’s extensive background in destination marketing brings a new perspective to our organization, and she is a vibrant addition to our team,” says Jack Ferguson, president and CEO, PHLCVB. “We will draw upon her experience, creativity and demonstrated knowledge of our industry to continue the momentum of the PHLCVB marketing efforts, bringing even more conventions and visitors to the city we love.”

In her new role, Falcon will oversee the marketing and communications team, which supports the sales and marketing of the Pennsylvania Convention Center through marketing, advertising, public relations and digital campaigns that promote Philadelphia and the region.

Falcon has more than 30 years of marketing and advertising experience in the leisure, business and travel trade sectors of the travel and tourism industry. She has worked extensively with Visit Florida, the Norwegian Cruise Line and DDB/Miami/Alma.

“I am truly excited to be leading the charge in promoting Philadelphia to meeting planners and visitors from around the world, especially as the city prepares to host a papal visit later this year and the Democratic National Convention in 2016,” says Falcon. “My career has been spent marketing top-tier brands, including the country’s No. 1 state for tourism, and I am looking forward to applying my knowledge in support of Philadelphia’s hospitality and tourism industry.”

Atlantic City

Last year was the highest grossing ever for the United States commercial gaming industry.* Meeting planners who hold gatherings at casinos may just feel like they’ve hit the jackpot, too. Casino-based events provide one-stop convenience—the amenities of convention centers and bountiful hotel rooms, plus activities, dining, and nightlife. 

 

Doreen Guerin grew up an Air Force brat, living in Texas, Louisiana, and later England and France. When she was 13, her parents moved to Queens and, Guerin says, “I’m a New Yorker through and through.” That’s apparent from her accent as well as her dedication to the Javits Center, where, as the senior vice president of sales and marketing, she oversees the booking and event-related operations for more than 170 events each year. 

M+E: What fueled your interest in working in the conventions industry?

 

If you want to be sure your meeting in the Northeast will strengthen team bonds, consider holding it at Cliff House Maine. Nestled on 70 acres atop Bald Head Cliff on the southern coast of Maine, the luxury property offers 226 guest rooms, including 40 suites, an adjacent 18-hole golf course, and 25,000 square feet of conference and meeting space that can accommodate up to 300 attendees. Venues include the Atlantic Ballroom, with its double-height panoramic windows offering endless views of the Atlantic Ocean.