Martha Falcon has been hired as executive director of marketing and communications for the Philadelphia Convention & Visitors Bureau.

“Martha’s extensive background in destination marketing brings a new perspective to our organization, and she is a vibrant addition to our team,” says Jack Ferguson, president and CEO, PHLCVB. “We will draw upon her experience, creativity and demonstrated knowledge of our industry to continue the momentum of the PHLCVB marketing efforts, bringing even more conventions and visitors to the city we love.”

In her new role, Falcon will oversee the marketing and communications team, which supports the sales and marketing of the Pennsylvania Convention Center through marketing, advertising, public relations and digital campaigns that promote Philadelphia and the region.

Falcon has more than 30 years of marketing and advertising experience in the leisure, business and travel trade sectors of the travel and tourism industry. She has worked extensively with Visit Florida, the Norwegian Cruise Line and DDB/Miami/Alma.

“I am truly excited to be leading the charge in promoting Philadelphia to meeting planners and visitors from around the world, especially as the city prepares to host a papal visit later this year and the Democratic National Convention in 2016,” says Falcon. “My career has been spent marketing top-tier brands, including the country’s No. 1 state for tourism, and I am looking forward to applying my knowledge in support of Philadelphia’s hospitality and tourism industry.”

Remote working has become mainstream with the continued presence of COVID-19. While many people have welcomed the new normal of working from home, others miss the separation of spaces, as many corporate offices have remained closed since March. Without the daily obligation to go into the office, professionals have the ability to travel more freely. Hotels across the country are creating “work from hotel” deals–a play on “work from home”–so people can explore new places while still fitting in their 9 to 5.  

 

After several months of renovations, the DoubleTree by Hilton Philadelphia-Valley Forge is now open as the Alloy – King of Prussia, a DoubleTree by Hilton.

 

Due to COVID-19, non-essential travel was, or has been, banned for months. Long anticipated trips and in-person gatherings were canceled and people have adjusted to the new normal: staying at home and meeting over Zoom. However, states have been slowly lifting restrictions, and non-essential travel will soon be happening across the country again. However, some may not be as comfortable with the thought of traveling as they were before the pandemic.