Martha Falcon has been hired as executive director of marketing and communications for the Philadelphia Convention & Visitors Bureau.

“Martha’s extensive background in destination marketing brings a new perspective to our organization, and she is a vibrant addition to our team,” says Jack Ferguson, president and CEO, PHLCVB. “We will draw upon her experience, creativity and demonstrated knowledge of our industry to continue the momentum of the PHLCVB marketing efforts, bringing even more conventions and visitors to the city we love.”

In her new role, Falcon will oversee the marketing and communications team, which supports the sales and marketing of the Pennsylvania Convention Center through marketing, advertising, public relations and digital campaigns that promote Philadelphia and the region.

Falcon has more than 30 years of marketing and advertising experience in the leisure, business and travel trade sectors of the travel and tourism industry. She has worked extensively with Visit Florida, the Norwegian Cruise Line and DDB/Miami/Alma.

“I am truly excited to be leading the charge in promoting Philadelphia to meeting planners and visitors from around the world, especially as the city prepares to host a papal visit later this year and the Democratic National Convention in 2016,” says Falcon. “My career has been spent marketing top-tier brands, including the country’s No. 1 state for tourism, and I am looking forward to applying my knowledge in support of Philadelphia’s hospitality and tourism industry.”

If you want to be sure your meeting in the Northeast will strengthen team bonds, consider holding it at Cliff House Maine. Nestled on 70 acres atop Bald Head Cliff on the southern coast of Maine, the luxury property offers 226 guest rooms, including 40 suites, an adjacent 18-hole golf course, and 25,000 square feet of conference and meeting space that can accommodate up to 300 attendees. Venues include the Atlantic Ballroom, with its double-height panoramic windows offering endless views of the Atlantic Ocean.

 

Last November, New York Governor Kathy Hochul announced a comprehensive $450 million “Bring Back Tourism, Bring Back Jobs” recovery package to support New York’s hard-hit tourism sector. Part of that package is a $25 million “Meet in New York” grant program that focuses on venues and events that generate and support business-related travel. “This holistic approach to visitation recognizes the spending habits of business and convention travelers for overnight stays, food, and activities,” the governor’s press office noted.

 

After having closed its doors in November 2019 for an extensive renovation, The Pridwin Hotel & Cottages on Shelter Island, New York, is accepting reservations beginning July 15. The 49-room luxury property, which dates to 1927, will be reopening under the ownership of a collaboration between Cape Resorts, a hospitality investment and management company specializing in adaptive reuse and historical preservation of resort properties, and the Petry family, who has owned and operated the resort since 1961.