New York, New York

To paraphrase a signature Frank Sinatra tune, “It’s time to make a brand new start of it in old New York.” NYC & Company, the official destination and marketing organization and convention and visitors bureau for the five boroughs, has launched a record-breaking $30 million global multimedia effort with the message “It’s Time for New York City.” Unfolding in several phases, the campaign will include television, digital, outdoor media and partnerships.