Doreen Guerin grew up an Air Force brat, living in Texas, Louisiana, and later England and France. When she was 13, her parents moved to Queens and, Guerin says, “I’m a New Yorker through and through.” That’s apparent from her accent as well as her dedication to the Javits Center, where, as the senior vice president of sales and marketing, she oversees the booking and event-related operations for more than 170 events each year. 

M+E: What fueled your interest in working in the conventions industry?

I worked for a trade show association in the textile industry part-time while I was in college. I began working on a show called the Knitting Yarn Fair, and I got the bug. It bit me, and I stayed with it. I went on to do shows in printing and packaging, ended up at the Toy Fair for a few years, then to shows in jewelry and art. In 2006, I landed at the Javits Center. It’s a hard industry not to love.

M+E: Why do you say it’s a hard industry not to love?

Because you’re always building something, there’s all the exciting energy of a grand opening, and everybody on the team feels like they’re part of something successful. Also, you know you’re having a positive impact—on the event organizer, [on] an industry, [on] your community. At Javits, we’re very proud of what we contribute to the city through the events we host and what that means for hotel rooms, restaurants, and more. 

M+E: You deal with extremely complicated logistics. Can you share a challenging experience?

When Hurricane Irene struck in August 2011, we were hosting a jewelry trade show along with the World Police & Fire Games. We received the order from the governor’s office that we had to evacuate. It was our first time doing that, and it meant a lot of hard conversations with event managers, telling them, ‘You need to close your doors now before the subway system and the roads shut down.’ We got it done, and 24 hours later, thousands of police and firefighters were back, continuing their games. That turned out to be very good practice for Superstorm Sandy the next year.

Last November, New York Governor Kathy Hochul announced a comprehensive $450 million “Bring Back Tourism, Bring Back Jobs” recovery package to support New York’s hard-hit tourism sector. Part of that package is a $25 million “Meet in New York” grant program that focuses on venues and events that generate and support business-related travel. “This holistic approach to visitation recognizes the spending habits of business and convention travelers for overnight stays, food, and activities,” the governor’s press office noted.

 

After having closed its doors in November 2019 for an extensive renovation, The Pridwin Hotel & Cottages on Shelter Island, New York, is accepting reservations beginning July 15. The 49-room luxury property, which dates to 1927, will be reopening under the ownership of a collaboration between Cape Resorts, a hospitality investment and management company specializing in adaptive reuse and historical preservation of resort properties, and the Petry family, who has owned and operated the resort since 1961. 

 

SCS Global Services (SCS), a third-party environmental and sustainability certification, auditing, testing, and standards development, has launched its Zero Waste Standard, “Zero Waste for Events.”