Pennsylvania Meetings + Events

Tips from a pro on how to nail the elevator pitch


LET’S FACE IT: Your clients have heard hundreds of pitches. Your challenge is to introduce yourself in a way that creates a powerful first impression in the time span of an elevator ride from top to bottom. It’s no more than 60 seconds.

The biggest mistake you can make in a 60-second pitch is to blah, blah, blah your way through a list of features of your product or service. Clients don’t buy features, they buy benefits. So, you’d better know the answer to the question, “How does what you do help your clients?”

How Freelance Planners Can Help You


It is appropriate that the word freelance originates from “knights whose lances were free for hire.” Freelance planners can take shape in a variety of roles and assist you and your meeting in numerous ways. Regardless of the how, they are the modern-day knights in shining armor, coming to rescue of the overworked and overwhelmed meeting planner.

Earl's New American is Back in Bucks County Peddler’s Village


Peddler’s Village, founded by the Jamison family in 1962, is a delightful escape in Bucks County’s Lahaska, a hop and a skip from New Hope. The 42-acre village is comprised of winding brick walkways that take visitors past 65 charming 18th century-style boutiques, five restaurants and the Golden Plough Inn. Earl’s Bucks County was a local favorite, and while a fire forced its closure in January 2015, it has returned with a new name— Earl’s New American.

Meet Vicki Pohl, Kimmel Center for the Performing Arts


Like many stories, it all began with a boy. “I had a teenage crush on this boy and he worked for a catering company,” says Vicki Pohl, director of catering sales at the Garces Group. “I decided that to get to know him, I’d get a job there, too.”

The love—for catering—stuck, and Pohl continued to work through high school and college for the mom-and-pop caterer in suburban Philadelphia. “I started as the girl passing hors d’ouevres and worked my way up,” she says.

Event Snapshots: HHRVB Partners in Tourism Community Giving Event


The Hershey Harrisburg Regional Visitors Bureau (HHRVB) hosted its third annual Partners in Tourism Community Giving Event on Dec. 10, 2015. The event received 1,000 pounds of nonperishable food for the Central Pennsylvania Food Bank. Event organizers calculated the amount of food collected from the bureau and their 70 participating tourism partners would produce 800 meals for needy families in Central PA. This year’s event was held at the Hershey Lodge and Convention Center.

Four Companies Have Just the Tools to Make Meetings and Events Easier and More Effective


Meeting and event applications seem to enter the market in floods, often via the app store of your choice. Many products are created to lessen tedious work. The exciting, high-paced meetings and events field has offered plenty of demand for exactly that. The tech market’s high level of competition offers benefits for planners. For one, companies work to make their products indispensable, while dedicating resources to customer happiness (because they aim higher than satisfaction).

Get to Know: Lancaster, PA


Lancaster may be the capital city of Pennsylvania Dutch Country, but don’t let the surrounding farms fool you—it packs a serious city-chic punch. From a hotel right smack in the middle of everything to a restaurant with a treehouse to a gigantic complex for sports enthusiasts, Lancaster has something for everyone.

Where to Stay


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