In the wake of COVID-19, the Philadelphia Convention and Visitors Bureau (PHLCVB) set out to provide planners with up-to-date intel and sound advice, appointing Dr. David Nash, founding dean emeritus of the Jefferson College of Population Health, in the process as its chief health advisor. Dr. Nash and Kavin Schieferdecker, senior vice president of the CVB’s convention division, share how the partnership came to be and its potential lasting impact.

NEM+E: How did you approach the creation of this role? 

Kavin Schieferdecker: The PHLCVB has had a life sciences division for nearly 30 years, so this wasn’t new territory for us, but with COVID-19, there hasn’t exactly been a lack of information available—just a challenge in deciphering the meaning of it all. Having a resource like Dr. Nash helps relay those reports in a way that’s easy to follow for our customers and for us as a destination.

Dr. David Nash: I’m not an epidemiologist, but with my background I can be a translator in conveying what scientists and doctors are finding in a way that most people can understand.

NEM+E: What has the PHLCVB tackled in this partnership so far? 

KS: One of the things we’ve done is to start a webinar series where current and potential meeting planner customers can join for the latest insights and send in questions. We had over 80 attendees for our first, and there’s already so much interest for more.

DN: People are nervous and don’t know what to trust as far as emerging data, so getting these questions answered and being transparent is huge. These are open mic and unscripted, and I might not have all of the answers, but I’m able to tap the many amazing scientists and researchers in the area—what we like to call “meds and eds”—for answers we can bring back to everyone.

KS: And it’s sessions like these that translate those “meds and eds” into “beds.” We’re in an education corridor between Boston and D.C., where the life sciences sector accounted for 27 percent of our citywide business activity in 2019. The people coming to these sessions are a mix of customers with business booked as soon as 2021 or 2022 as well as potential clients with events coming up in 2028 or 2029 and could result in key partnerships down the line.

NEM+E: What impact could this partnership have for the local event industry? 

KS: Everyone’s getting their buildings GBAC STAR-certified and ensuring their partners are taking the correct measures, but having the support of the life sciences sector here and of our city and state leadership to create partnerships like this that are committed to the safety of our attendees and residents is unique. When the time is right to meet, there will be no more prepared city in the region than Philadelphia.

DN: I’m also hoping this partnership helps raise all boats. The PHLCVB has had a running start, but we hope folks see this as an achievable model. The pandemic’s likely to leave people wary for the foreseeable future and for CVBs to have a direct connection like this to medical and health experts, that could be the future of hospitality in keeping people safe and the industry moving forward.

League City CVB manager Stephanie Polk shares her career journey.

Originally from Kentwood, Louisiana, Stephanie Polk, TDM, CTE, first made her mark on the travel and tourism industry as director of marketing for the Beaumont Convention & Visitors Bureau. There, she helped to elevate the city as a destination for recreation travelers and business groups. Wowed by her accomplishments, in 2020, League City brought her on board to lead its marketing efforts. She shares with us highlights and advice from her experience in the industry. 

 

Event planning and experience design go hand in hand. Just ask Maria Moyano, experience designer for the Museum of Ice Cream (MOIC), based in NYC. “I think that everything is an event. You can go have coffee, and that’s an event. Everything is also an experience. You feel happy, and that’s an experience. It’s about what you are trying to get out of the event—and then how does an experience elevate it,” says Moyano.

 

A lifelon New Yorker, Emily Schmalholz was a TV producer at VH1 before moving into the events industry and landing at Westchester’s The Capitol Theatre. As director of special events at the historic space and its bar, Garcia’s, she says creating events and working in television have lots in common. “The ultimate goal for both is to tell a great story and create memorable moments.” Schmalholz, a self-described “event therapist,” had more to say about her work.

What’s the biggest difference between producing for television and producing events?