• Putting to Use 'Hotels for Hope'

     
    POSTED March 26, 2020
     

As the spread of the novel coronavirus continues to put immense pressure on the U.S. health care system and the people who keep it running, the American Hotel and Lodging Association is working to connect hotels with health workers who are struggling to find housing.

Announced in a March 24 press release, the Hotels for Hope initiative, working with AHLA partner state associations nationwide, "has identified over 6,500 properties nationwide located in close proximity to established healthcare facilities that are at the ready to assist government efforts and work with the U.S. Department of Health and Human Services (HHS), in coordination with the U.S. Army CORPS of Engineers and local emergency management and public health agencies to provide access to hotel properties to support the health community and our nation’s first responders who may be in need of temporary housing during this crucial time.”

The association is working to create a Hotels for Hope database that will operate nationally and locally through state-level associations, enabling public officials to search for participating hotels based on where they are, according to the release.

Chip Rogers, president and CEO of the American Hotel and Lodging Association, said in the release the effort makes sense because hotels have always been active members of their local communities. “As an industry of people taking care of people, the hotel industry is uniquely positioned to support and help strengthen our communities and first responders who are on the frontlines dealing with this ongoing public health crisis.”

Per the release, hotels interested in joining the initiative can volunteer here. Examples of hotels partnering with local and state officials in communities are being reported in Chicago and California, and more efforts are expected in the coming days and weeks, including New York City and Texas.

Remote working has become mainstream with the continued presence of COVID-19. While many people have welcomed the new normal of working from home, others miss the separation of spaces, as many corporate offices have remained closed since March. Without the daily obligation to go into the office, professionals have the ability to travel more freely. Hotels across the country are creating “work from hotel” deals–a play on “work from home”–so people can explore new places while still fitting in their 9 to 5.  

 

After several months of renovations, the DoubleTree by Hilton Philadelphia-Valley Forge is now open as the Alloy – King of Prussia, a DoubleTree by Hilton.

 

Due to COVID-19, non-essential travel was, or has been, banned for months. Long anticipated trips and in-person gatherings were canceled and people have adjusted to the new normal: staying at home and meeting over Zoom. However, states have been slowly lifting restrictions, and non-essential travel will soon be happening across the country again. However, some may not be as comfortable with the thought of traveling as they were before the pandemic.