Social media has drastically changed since I was in college. Thanks to Instagram, Twitter and FB, the hashtag symbol is becoming a larger topic when it comes to following, reporting and engaging with companies, friends or events. I personally love following the buzz during events that I cannot attend via hashtags. Savvy event planners can use hashtags to help our industry and business grow.
A study on the important of social media in the meetings and events industry conducted by American Express Meetings & Events found usage of social media has increased in the industry, and about 45 percent of planners see the value in online engagement. Neemah Persad-Celestine is an executive of Hyatt Regency Trinidad, and responsible for all Hyatt Regency Trinidad’s social media, understands this and is an advocate for using social media in all aspects of planning.
Visit Philadelphia, which began as a three-year experiment to increase tourism to the area, is celebrating its 20th anniversary. During the two decades of its existence, the CVB has succeeded in drawing large numbers of people to the area, with 41 million people visiting in 2015—a 54 percent increase from 1997.
The Greater Wildwoods Tourism Improvement and Development Authority just became even more connected with its visitors.
Early last week, the CVB launched a free mobile app for the area.
The one-touch easy access app provides information on entertainment, places to stay, restaurants, shops and feature an events calendar. Even more fun is the Wildwoods Earth Cam (a 24-hour webcam), a 10-day weather forecast, ocean tides, ocean temperatures, contest information and the destination’s comprehensive vacation planner and guide.
Food trucks have been a sta- ple of big cities, college campuses and just about anywhere else that you find folks on the go and in need of quick, cheap eats.
VisitPITTSBURGH has announced the hiring of Tom Loftus as vice president of communications.
In his new role, Lofts will be in charge of managing and executing all internal and external communications programs, while also incorporating multimedia and digital communication tools that support and enhance the organization’s goals and mission.
Just as writers experience the dreaded writer’s block, event planners, too, can get stuck in a rut. The Internet is a great place for sparking ideas, but options are limitless. How does one find inspiration with so many different things to search? Pinterest is a classic go-to, but Instagram might be the stronger choice. Instead of scrolling through an endless amount of pictures—some relevant and others completely useless—following someone you admire will give you more successful ideas you can incorporate into your events. We’ve listed a few accounts that boast exceptional ideas.
Visit Philadelphia has been ranked third on a U.S. city list of social media engagement based on a study done by independent social media agency Sparkloft Media.
Cities that topped the organization were Las Vegas and Los Angeles. Results were based off of liking, sharing and commenting on posts. Visit Philadelphia was also ranked fifth in numbers of fans and followers.
While Visit Philadelphia ranked third, it did beat out its direct-market competitors—New York, Washington D.C., Boston and Baltimore—on Facebook and Instagram.