Erica Peitler was a bit of a wonder drug for the pharmaceutical industry. “Captivated by how drugs work,” Peitler began her career as a pharmacist before transitioning to marketing and brand management roles at several pharmaceutical giants. While she seamlessly ran multimillion-dollar divisions, Peitler was especially known for her ability as a transformational change agent. She was the one to bring in when a company or division was veering off course.
A SPEAKER DOES MORE than establish the theme of your conference or meeting. Right from the start, he or she will determine the quality of your event, so it pays to do your homework and invest in someone who will make your event great before and after the keynote address. Here are a few suggestions to guide you in getting the most from your event speaker: