• Study Shows High Support For Montgomery County Facility

     
    POSTED July 29, 2015
     

The King of Prussia District and the Valley Forge Tourism & Convention Board recently released the findings of a study on the feasibility of a meetings and events center in Montgomery County, Pa.

Excitingly, the research shows the idea of a center with 125,000 square feet of space, including an exhibit hall, banquet hall and meeting rooms, is highly supported. The study also found that those in favor believed the facility would have a positive effect on the economic development of the county.

Specifically, the study concluded that the economic impact of the center’s first year would be roughly $49.2 million. Five years down the line, the total economic impact is estimated to be $85 million, including $15.6 million in employee salaries and wages. The center would create a total of 719 total jobs. It also is estimated that after year five, the center will host 226 events with nearly 111,000 attendees generating 52,737 hotel room nights.

"In the past three years, Montgomery County has added 10 new hotels, increasing its room night supply by approximately 10 percent," says Mike Bowman, president, Valley Forge Tourism & Convention Board. "In 2012, when the Valley Forge Casino Resort opened, that added a new attraction and recreation option to the region, but it also resulted in a reduction of 54,000 square feet, or about one third of the meeting space, at the Valley Forge Convention Center. Given the increase in hotel rooms and the decrease in large meeting space, KOP-BID and VFTCB felt it was time to explore the concept of a new, state-of-the-art meeting facility as a way of growing corporate, association and convention business in the region and creating greater demand for overnight visitation."

Through an unbiased scorecard, which analyzed local market conditions, including infrastructure; companies and employees; existing hotels; retail offerings; and demographics, the study found King of Prussia would be the ideal location for the venue.

 

 

"KOP-BID and the VFTCB believe this executive meeting and events center is a terrific opportunity for a developer of these types of facilities,” says Eric Goldstein, executive director, King of Prussia District. “In addition to providing conventional meeting space, the facility could also serve as an event and entertainment center, potentially creating strong synergies with the wide variety of amenities and facilities that currently exist in King of Prussia and Montgomery County. Both organizations are willing to assist an interested developer with the potential availability of public funds, as well as and site selection ideas," 

Atlantic City

Last year was the highest grossing ever for the United States commercial gaming industry.* Meeting planners who hold gatherings at casinos may just feel like they’ve hit the jackpot, too. Casino-based events provide one-stop convenience—the amenities of convention centers and bountiful hotel rooms, plus activities, dining, and nightlife. 

 

Doreen Guerin grew up an Air Force brat, living in Texas, Louisiana, and later England and France. When she was 13, her parents moved to Queens and, Guerin says, “I’m a New Yorker through and through.” That’s apparent from her accent as well as her dedication to the Javits Center, where, as the senior vice president of sales and marketing, she oversees the booking and event-related operations for more than 170 events each year. 

M+E: What fueled your interest in working in the conventions industry?

 

If you want to be sure your meeting in the Northeast will strengthen team bonds, consider holding it at Cliff House Maine. Nestled on 70 acres atop Bald Head Cliff on the southern coast of Maine, the luxury property offers 226 guest rooms, including 40 suites, an adjacent 18-hole golf course, and 25,000 square feet of conference and meeting space that can accommodate up to 300 attendees. Venues include the Atlantic Ballroom, with its double-height panoramic windows offering endless views of the Atlantic Ocean.