The most overlooked part of any type of event.
Tips from a Pro
LET’S FACE IT: Your clients have heard hundreds of pitches. Your challenge is to introduce yourself in a way that creates a powerful first impression in the time span of an elevator ride from top to bottom. It’s no more than 60 seconds.
The biggest mistake you can make in a 60-second pitch is to blah, blah, blah your way through a list of features of your product or service. Clients don’t buy features, they buy benefits. So, you’d better know the answer to the question, “How does what you do help your clients?”
I was sitting in a large ballroom in Florida at a two-day business meeting sponsored by my employer, GE. As I sat there and listened to presentation after presentation, I thought to myself: Wow! Look at all of the smart, talented people in this room. It would really be great to meet them, learn what they know and make useful connections. But that never happened. We were fed information, along with a few meals, and then sent on our way.
When creating a trade show or event project time line, it is important to include both the tactical and strategic details. The combination of both tactical and strategic planning will help bring the biggest bang for your budgeting buck. This is the key to successful planning!
Yes, bar etiquette. And why not? If you’re like many professionals in the meetings and events industry, you end up in a bar at the end of a business meeting, trade show or industry conference. When you’re in business-social situations, you’re still making impressions. Don’t let rudeness rule your thirst. ¶ Here are some simple bar etiquette rules that allow you to drink with decorum: