Visit Philadelphia has been ranked third on a U.S. city list of social media engagement based on a study done by independent social media agency Sparkloft Media.

Cities that topped the organization were Las Vegas and Los Angeles. Results were based off of liking, sharing and commenting on posts. Visit Philadelphia was also ranked fifth in numbers of fans and followers.

While Visit Philadelphia ranked third, it did beat out its direct-market competitors—New York, Washington D.C., Boston and Baltimore—on Facebook and Instagram.

The destination marketing organization launched their social media accounts in 2007 and steadily grew throughout the years.

“Our 15 social media accounts reach nearly 800,000 people, and we’re committed to ensuring that these platforms provide compelling and useful information to locals and visitors,” says Meryl Levitz, president and CEO, Visit Philadelphia “This study shows that our significant investment keeps us right up there with our top competitors and top destinations in the country, including Las Vegas, Los Angeles, Boston and New York.”

To paraphrase a signature Frank Sinatra tune, “It’s time to make a brand new start of it in old New York.” NYC & Company, the official destination and marketing organization and convention and visitors bureau for the five boroughs, has launched a record-breaking $30 million global multimedia effort with the message “It’s Time for New York City.”  Unfolding in several phases, the campaign will include television, digital, outdoor media and partnerships.

 

After being shuttered for two years, while it underwent a multi-million-dollar renovation, The Langham, Boston, has reopened its doors, restored and reimagined. “Guests of The Langham will surely notice the extraordinary transformation that came with the great deal of time and care, tying it seamlessly back to its Boston banking heritage but with a fresh, luxurious touch,” says Michele Grosso, managing director of the iconic downtown Boston property, which has 312 guestrooms, over 13,000 square feet of function space and two dining venues.

 

On September 1, over 1,500 businesses across the country illuminated their buildings with red lights to draw attention to the devastation that the live events and performance art industries have faced as a result of the COVID-19 pandemic.