Visit Philadelphia has been ranked third on a U.S. city list of social media engagement based on a study done by independent social media agency Sparkloft Media.

Cities that topped the organization were Las Vegas and Los Angeles. Results were based off of liking, sharing and commenting on posts. Visit Philadelphia was also ranked fifth in numbers of fans and followers.

While Visit Philadelphia ranked third, it did beat out its direct-market competitors—New York, Washington D.C., Boston and Baltimore—on Facebook and Instagram.

The destination marketing organization launched their social media accounts in 2007 and steadily grew throughout the years.

“Our 15 social media accounts reach nearly 800,000 people, and we’re committed to ensuring that these platforms provide compelling and useful information to locals and visitors,” says Meryl Levitz, president and CEO, Visit Philadelphia “This study shows that our significant investment keeps us right up there with our top competitors and top destinations in the country, including Las Vegas, Los Angeles, Boston and New York.”

Atlantic City

Last year was the highest grossing ever for the United States commercial gaming industry.* Meeting planners who hold gatherings at casinos may just feel like they’ve hit the jackpot, too. Casino-based events provide one-stop convenience—the amenities of convention centers and bountiful hotel rooms, plus activities, dining, and nightlife. 

 

Doreen Guerin grew up an Air Force brat, living in Texas, Louisiana, and later England and France. When she was 13, her parents moved to Queens and, Guerin says, “I’m a New Yorker through and through.” That’s apparent from her accent as well as her dedication to the Javits Center, where, as the senior vice president of sales and marketing, she oversees the booking and event-related operations for more than 170 events each year. 

M+E: What fueled your interest in working in the conventions industry?

 

If you want to be sure your meeting in the Northeast will strengthen team bonds, consider holding it at Cliff House Maine. Nestled on 70 acres atop Bald Head Cliff on the southern coast of Maine, the luxury property offers 226 guest rooms, including 40 suites, an adjacent 18-hole golf course, and 25,000 square feet of conference and meeting space that can accommodate up to 300 attendees. Venues include the Atlantic Ballroom, with its double-height panoramic windows offering endless views of the Atlantic Ocean.