Caesars Entertainment Corporation officially opened the doors to its Waterfront Conference Center at Harrah’s Resort Atlantic City.

“We are excited to introduce Harrah’s Resort Atlantic City Waterfront Conference Center as a major player in not only the Northeast, but the national meetings business,” says Michael Massari, senior vice president of national meetings and events, Caesars Entertainment Corporation. “The state-of-the-art center is conveniently located within driving distance of one-third of the nation’s population. Now, these convention goers can meet, eat and sleep all under one roof in a facility accompanied with dynamic hospitality offerings and amenities.”

Long awaited, the $125.8-million center has already booked meetings through 2019. Because of its existence, an increase of 90,000 advance room bookings for the next year at the resort has taken place, compared to 7,000 advance rooms from the previous 12 months.

There are 97 confirmed meetings, including Bradley Caldwell, Rita’s Italian Ice and Meeting Professionals International’s 2016 World Education Congress.The 100,000 square foot state-of-the-art facility is now the largest conference-hotel complex from Baltimore to Boston.

Designed by Friedmutter Group and located in Atlantic City’s Marina District, the Harrah’s Waterfront Conference Center can accommodate up to 5,000 attendees; it can break down into 56 separate small meeting rooms with up to 300 different configurations.

“The Waterfront Conference Center demonstrates our commitment to the revitalization of Atlantic City through major developments and investments in the booming meetings business,” said Mark Frissora, president/CEO, Caesars Entertainment Corporation. “For Atlantic City, this is an opportunity to attract a new type of customer to the city and significantly increase hotel occupancy, as well as drive revenue for local restaurants, retail outlets and other businesses.”

 

The return of familiarization trips is one key sign that things are beginning to return to normal in our industry. In mid-June the Philadelphia Convention and Visitors Bureau (PHLCVB) hosted more than 40 meeting and convention planners for a three-day familiarity tour. Their stay included a visit to the Franklin Institute and world premiere exhibit Harry Potter: The Exhibition, evening reception on the Rocky Steps, and a watch party as Philadelphia was announced as a host city for the FIFA World Cup 2026.

 

If you’ve hosted meetings at the Javits Center or other venues in Manhattan, you know that there’s more than enough to do in the borough to easily keep attendees busy for days.

 

Pittsburgh may be known as The Steel City, but it has plenty of greenery, too, and opportunities for groups attending meetings here to get out in nature. The Pittsburgh CVB, which has the tagline “Only in Pittsburgh,” has proudly shared the news that the Great Allegany Passage was named a winner in the 2022 USA Today “10Best Readers’ Choice” travel award contest for “best recreational trail.”